Alternatively known as a link exchange, reciprocal links are hyperlinks between two web pages in exchange for the other page linking back. They are an important part of search engine optimization as engines like Google rank the web pages in their results by the number of different pages linked to yours. A site can increase its rank in the search engine’s results by participating in link exchanges.

Internet terms, Link, Link exchange, PageRank, SEO, SEO terms

If a page does not link back, it is considered a non-reciprocal link.

  • How to advertise, partner, or link exchange on Computer Hope.
  • Can I link my website to Computer Hope?