In both web page development and areas of graphic design, color scheme is the choice of colors used on the page. A basic color scheme could be the choice of a white or light gray background with single colored text, like black text. Many websites use a basic color scheme, to keep things simple as the choice of color makes a difference in the appeal of a web page, magazine ad, brochure, signs, etcetera.
Adobe Photoshop, Content, Internet terms, Software terms, Web page
Certain color schemes can elicit a targeted emotional response from the consumer. Companies use this fact to their advantage when creating their advertisements or products.