A back link may refer to any of the following:
- Alternatively called an inbound link, incoming link, or inlink, a back link or backlink is any hyperlink to another web page on different site. Search engines, like Google, count the number of backlinks to a page to help determine its popularity. For example, if two pages have similar content, but one has more backlinks than the other, the page with more links may rank higher on a SERP.
Because Google uses backlinks as part of its ranking algorithm, many websites offer to do guest posting on other websites as blogs. This way, they can get their links on as many pages as possible.
- A back link is any link that takes a website visitor back to the page that linked them to the current page. With HTML, to create a back link button, use the source code shown below.
Entering the code above would create a button similar to the example below. Clicking the button below makes the browser go back to the page that linked to this page. For example, if you reached this page from a search engine, it would return you to the search results page.
Internet terms, Link, Linkback, Link farm
